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Privacy Policy for Vagga

Vagga is an informational planning assistant designed with privacy-aware principles. We align our data practices with Icelandic data protection standards, including the Act on Data Protection and the Processing of Personal Data (Act no. 90/2018). We prioritize transparency regarding how your data is processed, stored, and managed. Always confirm requirements with the relevant Icelandic authority or professional.

Last reviewed: 11 October 2026

Our Commitment to Your Privacy

At Vagga, we understand that navigating the Icelandic administrative landscape — from the Heilsuvera (National Health Portal) to Vinnumálastofnun (Directorate of Labour) — involves sensitive information. We prioritize your privacy and the security of your data. This policy outlines how we collect, process, and protect your information as you manage milestones like Fæðingarorlof (parental leave benefits) and Leikskóli (preschool) enrollment. Vagga is an informational planning assistant; always confirm deadlines and requirements with the relevant Icelandic authority or professional.

Information We Collect and Why

To provide you with the most accurate support for your parental journey, we require specific data. This helps us generate your personalized timeline and assist with applications.

Personal Identification

We never store your Kennitala itself. When you enter it, we keep only a salted, irreversible fingerprint of it, which lets us keep your checklists and reminders tied to the right profile without holding your national ID number. Alongside it we process basic contact information.

Administrative and Health Data

We gather information necessary to assist with your Fæðingarorlof application and child-naming processes. When interacting with health-related advice, we treat data with the highest level of care, recognizing that your prenatal and postnatal information — often facilitated by your Ljósmóðir (midwife) or the broader health system — is strictly confidential.

How We Process Your Data

Bureaucratic Workflow Integration

Our tools help you track critical deadlines to minimize the risk of missing Fæðingarorlof benefits. We streamline your pregnancy administrative tasks to help keep your process organized to help you meet the requirements set by institutions like Vinnumálastofnun. We do not store or process your health records directly; instead, we provide the guidance you need to navigate these systems securely.

Security Standards

We utilize secure authentication protocols, including Rafræn skilríki (electronic ID), where required to access sensitive modules of our service. Our architecture is designed to prioritize data integrity and prevent unauthorized access. We follow industry-standard security measures for all personal data, ensuring that your interactions with our platform remain private and controlled by you.

Data Handling & Legislation

Data Protection Framework

All data processing activities are conducted in accordance with Act no. 90/2018 on Data Protection and the Processing of Personal Data. This legislation provides the foundation for your rights, including the right to access, rectify, and delete your personal information.

Parental Leave and Financial Legislation

For users managing parental leave, we align our guidance with the current governing law, Act no. 144/2020 on Maternity/Paternity Leave and Parental Leave. This ensures that the financial and regulatory information we provide reflects current legislative requirements, including the payment cap of 900,000 ISK for leave taken from 1 January 2026.

Cookies and analytics

Vagga uses a few cookies the site needs to work, such as keeping you signed in. These are always on.

If you arrive through a link that carries a campaign tag — for example from one of our videos — that tag (such as the name of the video, never anything about you) is kept in your browser tab until you close it. If you then create an account, we save the tag with your account so we can count how many accounts each campaign brought. This uses no cookie, and the tag is not sent to Google Analytics or Microsoft Clarity.

With your permission, we also use Google Analytics 4, provided by Google Ireland Limited, to understand how the site is used — which pages are visited and whether people complete key steps such as creating their timeline. It sets the cookies _ga and _ga_<id>. We do not send your name, email address, kennitala, due date or any details about your child to Google Analytics, and we do not use it for advertising.

With the same permission, we use Microsoft Clarity, provided by Microsoft, to see how our public pages are used — where people click and how far they scroll, through recordings of visits and heatmaps. Text on the page is masked before anything is sent, and the pages inside your account and the sign-in pages are masked completely, so nothing shown on them is sent. Clarity sets the cookies _clck and _clsk, and Microsoft may set its own cookies on its own domains. Microsoft keeps recordings for 30 days (9 months for recordings we label or mark as favourites) and heatmap data for 9 months. We do not use Clarity for advertising.

Nothing is sent to Google Analytics or Microsoft Clarity until you choose Accept in the cookie banner. If you choose Decline, the site works exactly the same. You can change your choice at any time with the Cookie settings link at the bottom of every page, or under Privacy in your account settings; withdrawing it switches both off and removes their cookies.

Frequently Asked Questions

How is my data stored?expand_more
Your data is stored using secure, encrypted environments aligned with Icelandic data protection standards. We ensure that administrative information is siloed according to its purpose.
Do you share my data with third parties?expand_more
We do not sell your personal data, and we do not transmit it to any government body. Vagga cannot submit applications on your behalf — you complete those yourself on the official channels we link to. If you accept analytics cookies, information about how you use the site is sent to Google Analytics and Microsoft Clarity — see Cookies and analytics above.
How can I request data deletion?expand_more
You maintain the right to have your data removed from our systems. You can submit a deletion request through your account settings or by contacting our support team directly. We will process your request in compliance with statutory retention requirements.

Medical disclaimer: This content does not replace licensed healthcare advice. Please consult your Ljósmóðir (midwife) for medical concerns.

Legal/benefits disclaimer: Final eligibility, payment amounts, and decisions are determined by Vinnumálastofnun under current law (Act no. 144/2020).

Naming disclaimer: While our tool checks against the official Mannanafnaskrá, all final name approvals are subject to the discretion of the Naming Committee (Mannanafnanefnd).

Preschool disclaimer: Preschool placement outcomes depend on municipality, capacity, and current local rules.